Starting
a Computer Business Step-by-Step
When
starting a computer business, most obsess over technology and
certifications, and give relatively little thought to crucial business
issues. Starting a computer business requires organization and careful
planning. You need to make sure you have everything in order before you
open for business. You also need to have a realistic plan for delivering
end-to-end, complete IT solutions.
In a nutshell, you need to have all your contracts and
agreements for clients and partners ready to go. This way, when you
bring your very first client through the sales process, or build a
relationship with your first partner, you know where you are going and
exactly what you are doing. You have to know the steps of the sales
cycle and be ready to approach your sales cycle consistently with each
and every prospect, customer and client. And you need to know which
benefits you will be offering that are going to set you apart from the
competition.
The following 4 steps can help you get organized when
starting a computer business.
-
Don’t Give Away Services for Free. As
you're starting a computer business, you need to learn how to take
your prospects through the sales cycle, from free to fee. Barring
some extraordinary circumstances, you should not spend several
non-billable hours on just an initial proposal. A typical sales
proposal has no value-added uniqueness and will make your company
look like a commodity broker. And when your services are seen as a
commodity, you will primarily attract extremely price-sensitive
buyers that will be hunting for the lowest bottom line, and not
necessarily the best value or greatest potential return on
investment.
-
Position Your Computer Business as an Outsourced
IT Department. Think of the five or six different functions that
small businesses need when you're starting a computer business:
needs analysis; project management; training; desktop roll-outs;
notebook fixes; server issues; etc. Build your business around these
important functions. Think of your company as a single point of
contact for clients. Present your value proposition as an outsourced
IT department responsible for fulfilling your clients’ on-going IT
needs and solving big business problems with IT.
-
Include Annual Service Agreements in Your
Business Model. If you don’t propose service agreements to
your customers and clients, your small business decision makers are
usually not going to ask for them. You have to tell your clients
even in the beginning, as you're starting a computer business, that
service agreements are the main way you work with all of your
clients on an ongoing basis. Well-planned service agreements help
you build mutually-beneficial relationships where your company
becomes an outsourced virtual IT department.
-
Tackle One Task at a Time. As you're starting
a computer business, pick one thing a week for the next several
weeks and just start working on it. It might be coming up with a
couple of marketing ideas, or creating a service agreement to start
offering to any existing customers. You just need to stay organized
and get your plans in place. Build your network and have everything
ready so you can hit the ground running. You need to get known as an
organized, credible, professional business.
In this article, we look at 4 important steps for
starting a computer business. To learn more about how you can get great,
steady, high-paying clients, when starting a computer business, go sign-up now for the free
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