Printer
Service Contracts Tips for IT Service Providers
Do
you offer printer service contracts as part of your computer repair, IT
service or computer consulting business?
If so, you need to know how to structure these
arrangements so you get paid appropriately for your time. When it comes
to service contracts and particularly bundling in any type of hardware
or peripheral repair, many new IT service providers lose their shirts
when it comes to phone support. They want to offer high-quality service,
so they make remote support via phone part of their printer service
contracts… but often end up not charging enough and essentially giving
away this valuable benefit free of charge to their clients.
The following 4 tips can help you structure printer
service contracts so you’re not giving away too much free phone
support.
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Charge the Same for Phone Support as for On-Site
Time. When you are billing at an hourly rate, make sure the
hours you spend providing phone support are also billed at the same
hourly rate. And when you are figuring phone support into your
printer service contracts, do the math properly so your total cost
per month is representative of the potential hours you will be
spending with your clients both on-site and remotely. You can expect
with remote support that your clients will be contacting you by
phone, on your cell phone, and through e-mail. You can expect to be
doing a lot of it, so you need to be compensated appropriately. If
you aren’t correctly factoring in phone support, clients will take
advantage of the convenience of instant advice and use phone support
when it is not needed or in lieu of on-site time.
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Remember that Phone Support Takes a Lot of Time.
Phone support takes as much time as other types of support, even for
something as simple as printer troubleshooting. If you don’t
include phone support as part of your printer service contracts,
your hourly rate for printer troubleshooting by phone will be $0.00.
Profitable businesses don’t charge $0.00 for their services. And
if you think, “I can just give away phone support to my good
clients,” or “I can just give it away this one time and
everything will work out fine,” you’re fooling yourself.
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Giving Away Phone Support Hurts Your Overall
Billable Service Revenue. When you give away free remote support
with any type of service contracts, you take away your clients’
incentive to call you for billable on-site visits. Why would they
pay you $100 on-site to handle printer problems when they can just
call you up, get a few instructions and not have to pay anything?
These clients will not stay good clients for long. Any person in
their right mind will take advantage of and abuse the chance for
free phone support. It’s just human nature to want to save money.
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Value Yourself. The information you provide
over the phone is just as valuable as any other type of work you do
on-site through printer service contracts. Giving away phone support
will not boost your business, nor will it make good clients more
loyal. Even your best clients over-use free advice and you’ll
start to hemorrhage money.
In this brief article, we discussed 4 tips to make sure
you set up your printer service contracts properly and profitably, so
you get paid appropriately for all types of support. To learn more
about how you can attract great, steady, high-paying clients with
mutually-beneficial printer service contracts, go sign-up now for the free
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