PC Repair Prices: What to Charge New Customers

If you are like many other technology professionals trying to set the right PC repair prices, you probably don’t know where to start.

 

Your PC repair prices should be consistent among your entire client base and high enough so your prices are competitive with other PR repair businesses in your area. But you also have to make sure you give discounts to get your foot in the door with new customers, so you can lead them towards signing contracts with you for long-term, on-going services. When you set your prices for initial projects with new customers right, you pave the way for strong relationships that can sustain your business long term.

 

The following 3 tips can help you set your PC repair prices for initial projects, so you can build relationships with new customers.

1. Use Your Hourly Rate as a Guide to Setting PC Repair Prices. For initial work you do with new customers, you will probably spend about two or three hours on-site and another hour or so back at your PC repair shop writing up a report summarizing work done and suggested next steps. Determine your PC repair prices for initial projects based on your average hourly billing rate. As an example, if for basic on-site service you are charging $95 per hour and you anticipate that for an initial project you will spend about five hours on-site, your first paid project should be worth a little under $500.

2. Don’t Bill the Full Amount for Initial Projects. While you may have discovered that based on your hourly rate, that initial project will be worth just under $500, you want to round down and offer discounts to new customers on PC repair prices to get your foot in the door. You don’t need to bill your very first paid work with new customers at your full rate. You want to give new prospective customers with whom you hope to have a long-term agreement some comfort. You want new prospective customers to know they can afford your services, and you’re not just trying to run up a huge bill. You want new prospective customers to know that you care about solving their IT problems. Your initial project may take a few hours, and you will likely spend another hour or so coming up with a coherent recommendations report on what your new customers need. Don’t give away expertise for free, but also don’t try to recover your typical PC repair prices on your first project.

3. New Customer Discounting Can Really Pay Off Long Term. Your goal with setting PC repair prices at the beginning is to get prospects to prove they will spend money on your services. The important goal of your initial project is to make the sale and start a real relationship. If you establish that an initial project is worth a little under $500, for example, think about discounting that to $250-$350. The key thing is to do initial work at fixed PC repair prices, and start to build trust and a relationship with new customers.

In this short article we discussed 3 tips to help you set PC repair prices for initial projects with new customers. To learn more about how you can get great, steady, high-paying clients with appropriate PC repair prices, go sign-up now for the free Sample Tips and Excerpts below from the Computer Consulting Kit Home Study Course.

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