IT Reseller Speaking Engagements that Get Great New Clients

Are you an IT reseller looking for better ways to market your business? Speaking at business organizations can be an excellent way to connect with prospective customers and clients and is a necessary part of any comprehensive marketing plan.

 

If you have decided to resell products as part of your company’s services, you probably find it challenging to present yourself as a professional services provider and not just a commodity broker or box-pusher. As an IT reseller, you have to be very careful about how you market your company so you don’t just attract price sensitive buyers looking for bargain basement prices. Speaking engagements can be a great way to showcase your technology solutions expertise and show that you offer much, much more than competitive prices on products.

 

Use these 4 tips to attract high-quality customers and clients as a result of your B2B speaking engagements.

1. Speak at Organization Meetings. You need to find a way to get involved in networking organizations such as the Chamber of Commerce, Kiwanis, user groups or other similar organizations, so you can get access to a captive audience of small business owners and managers. The organization does all the marketing work for your talk to fill up the seats. By inviting you to speak, the organization has indirectly endorsed you. Your job is deliver great content that keeps the audience on the edge of their seats and highly motivated to take follow-up action immediately on your suggested steps.

2. Select Topics that are Important to Your Audience. As an IT reseller, you need to customize your speech to address a subject that matters to attendees and is business focused. Avoid spouting acronyms like “IT” or any other highly technical terms. Unless you're speaking to a group of IT professionals, be sure to keep your speech low-tech and jargon-free. You also want to choose to speak at business organizations that have similar demographics to that of your ideal customers and clients. You can find out this information by talking to an executive director or office manager, which you will do as you seek out speaking opportunities.

3. Give a Free Seminar. Another way to really get your name out there as an IT reseller is to give a free seminar. Even though you are ultimately in the business of reselling solutions, stay away from seminars that are glorified-product-demos. Your audience craves content that teaches them how to solve nagging problems. For example, you could speak about protecting computer systems from viruses, security breaches and blackouts. The tricky component of seminars is executing them. Make sure you feel comfortable with the delivery and the subject matter. You can also split up the speech between two different people in your company or partner with a trusted business advisor such as an accountant to make the speech more interesting for listeners.

4. Generate Demand for Your IT Reseller Seminars. How can you generate demand and RSVP’s for your free seminars or speeches at organization events? When speaking at an organization's meeting, they'll do most of the work to fill up the event. That's the beauty of giving talks to organizations. When you're promoting your own events, you'll need to do your own marketing. Typically the easiest, least-expensive and most-responsive group will be your in-house mailing list or your partner's in-house mailing list.

 

In this brief article, we talked about 4 tips to help you use speaking engagements to market yourself as an IT reseller. To learn more about how you can attract great, steady, high-paying IT reseller clients, go sign-up now for the free Sample Tips and Excerpts below from the Computer Consulting Kit Home Study Course.

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