Are
you looking for a more long-term, stable IT contractor job, but you’re
not sure how to turn your one-time customers into a more lucrative,
predictable business?
The truth is, you’re not going to build a profitable
business on a foundation of one-shot deals and quick fixes. You’re
going to have to invest some real time into building relationships with
your customers and turning them into clients that need your help on a
regular business. You will not make a real living off your IT contractor
job if it's just a bunch of thankless, revolving-door, dead-end
projects.
If you really want to be successful starting up an IT
business, you need to focus on building long-term relationships with
clients and really solving their complex business problems. You must get
away from emergency break/fix work, software trouble-shooting and quick
repairs, and move towards long-term planning with your clients to make
their IT assets work better and improve their companies’ bottom line.
Where should you focus if you want to turn an IT
contractor job into a real long-term small business IT consulting
opportunity?
-
Find the right decision maker or contact person
at each of your prospective clients’ companies so you can be more
efficient at the lead generation.
-
Market directly to the larger small businesses,
so you can make the most of your limited marketing budget by only
going after the small businesses that will need your specific type
of IT support long term.
-
Differentiate yourself from others in your
local marketplace so you can really stand out from the crowd and
attract more steady, high-paying clients … and move beyond the
one-time IT contractor job mentality.
-
Identify the real hot buttons of clients that
will be able to pay you $1,000 - $2,000+ per month regularly for
on-going IT support. You've got to pinpoint exactly when to pursue
an opportunity and when to move on.
-
Go around gatekeepers that will thwart your
attempts to deliver your proposal to small businesses that could
really use your expertise and solutions.
-
Make the most out of all opportunities to build
solid relationships with small businesses that will need you
next month, next quarter, and next year, so you can stop wasting
time on wishy-washy prospects and focus on pursuing those that will
make the best clients for your business long-term.
-
Determine the unsolved problems of small
businesses in your area (hint, hint: survey says...), so you can
dominate a niche. Get your prospects to tell you exactly what they
need and develop a real IT problem-solving value proposition that
will be impossible to refuse.
In this short article, we talked about ways to change
your focus from short-term IT work to long-term IT support and
consulting clients. To learn more about how to move away from just doing
an IT contractor job and go towards building relationships with great,
steady, high-paying clients, go sign-up now for the free
Sample Tips and Excerpts below
from the Computer Consulting Kit Home Study Course.
Sample Tips and
Excerpts
One of the best ways for you to experience the sheer
time-savings and revenue-generating power of the Computer Consulting Kit
Home Study Course is for you to experience it yourself.
To help you do so, we’ve made available extensive
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