Did the author learn marketing from the school-of-hard-knocks, with a shoestring budget, or from academic and/or big corporate experience?
The author Joshua Feinberg learned marketing from the
school-of-hard-knocks and routinely runs all kinds of highly profitable
marketing tests for $100 or less. You
can’t possibly learn this kind of feet-on-the-street small business-targeted
marketing from a classroom MBA course or from working in the corporate marketing
department of a Fortune 1000 giant.
Don’t be fooled by supposed marketing “gurus”,
who’ve NEVER sold and installed a small business network in their
lives… or who are slick professional motivational speakers, or burnt out
Ivy-League MBA’ers.
Also don’t be seduced by training efforts that are
focused exclusively or primarily on marketing. Those who’ve NEVER sold
and installed a small business network in their lives may
** THINK ** that
getting you in the door is enough to get you the best, steady, high-paying
clients in your area. BUT IT’S NOT! Not even close! We’ve seen SO
many computer consulting business owners and managers “crash and burn”, drop
the ball, or at the minimum leave a TON of money on the table by
subscribing to a “marketing is all that matters” shortsighted school of
thought.
Besides starting out in the computer reseller business in
1989, Joshua Feinberg has been getting paid to train other computer resellers
and computer consulting businesses since 1997, and has been a columnist for two
very high-profile Microsoft reseller programs, as well as Inc Magazine online,
Selling Windows NT Solutions Magazine, Windows NT Magazine, and Microsoft
Certified Professional Magazine.
By now, you’ve already seen 176 field-tested, PROVEN
success stories, from all over the USA, Canada, UK, Australia, and around the
World, at all different levels of experience, from complete beginners…
all the way to those with a decade or more in computer consulting…
talking about, in their own words, the tremendous measurable,
quantifiable, benefits they’ve received from these field-tested, PROVEN tools,
resources, and strategies… in terms of helping them get more of the best, steady
high-paying clients in their local areas.
Also don’t forget that you’re fully protected by
our famous 10 Times Return-on-Investment (ROI) Money Back Guarantee.
“You’ll Make or Save AT LEAST 10 Times Your Purchase Price”. Or,
we’ll Buy Back Your Computer Consulting Kit ™ Home Study Course AND
Write You a Check for up to $500.00... Just for Giving the Computer Consulting
Kit ™ Home Study Course a Fair Shot.
Is the author just a professional motivational speaker and professional "guru"? How much experience does the author have in owning and managing a computer reseller business and computer consulting business?
Since setting up his first computer reseller business in
1989, the author Joshua Feinberg has gotten plenty of computer reseller and
computer consulting business “battle scars” from things like fighting with
distributors over RMA’s, credit lines, and restocking fees, battling with
greedy hardware and software vendors that want to “steal” customers (one
battle soooo public that it landed him on the cover of CRN
in July 2001), and warring with former employees trying to “take” clients
with them.
Don’t be fooled by supposed marketing “gurus”,
who’ve NEVER sold and installed a small business network in their
lives… or who are slick professional motivational speakers, or burnt out
Ivy-League MBA’ers.
Also don’t be seduced by training efforts that are
focused exclusively or primarily on marketing. Those who’ve NEVER sold
and installed a small business network in their lives may
** THINK ** that
getting you in the door is enough to get you the best, steady, high-paying
clients in your area. BUT IT’S NOT! Not even close! We’ve seen SO
many computer consulting business owners and managers “crash and burn”, drop
the ball, or at the minimum leave a TON of money on the table by
subscribing to a “marketing is all that matters” shortsighted school of
thought.
Besides starting out in the computer reseller business in
1989, Joshua Feinberg has been getting paid to train other computer resellers
and computer consulting businesses since 1997, and has been a columnist for two
very high-profile Microsoft reseller programs, as well as Inc Magazine online,
Selling Windows NT Solutions Magazine, Windows NT Magazine, and Microsoft
Certified Professional Magazine.
By now, you’ve already seen 176 field-tested, PROVEN
success stories, from all over the USA, Canada, UK, Australia, and around the
World, at all different levels of experience, from complete beginners…
all the way to those with a decade or more in computer consulting…
talking about, in their own words, the tremendous measurable,
quantifiable, benefits they’ve received from these field-tested, PROVEN tools,
resources, and strategies… in terms of helping them get more of the best, steady
clients in their local areas.
Also don’t forget that you’re fully protected by
our famous 10 Times Return-on-Investment (ROI) Money Back Guarantee.
“You’ll Make or Save AT LEAST 10 Times Your Purchase Price”. Or,
we’ll Buy Back Your Computer Consulting Kit ™ Home Study Course AND
Write You a Check for up to $500.00... Just for Giving the Computer Consulting
Kit ™ Home Study Course a Fair Shot.
Does the author have relevant small business computer consulting experience? For example, can the author install a popular product like Microsoft Small Business Server (SBS) or pass a related certification exam?
Absolutely!
Although Joshua Feinberg now spends the vast majority of
his time on business development projects for other computer consulting
businesses, Joshua is just as comfortable explaining TCP/IP settings as
he is with explaining targeted marketing strategies.
Don’t be fooled by supposed marketing “gurus”,
who’ve NEVER sold and installed a small business network in their
lives… or who are slick professional motivational speakers, or burnt out
Ivy-League MBA’ers.
Besides starting out in the computer reseller business in
1989, Joshua Feinberg has been getting paid to train other computer resellers
and computer consulting businesses since 1997, and has been a columnist for two
very high-profile Microsoft reseller programs, as well as Inc Magazine online,
Selling Windows NT Solutions Magazine, Windows NT Magazine, and Microsoft
Certified Professional Magazine.
And
here’s something you may not know about Joshua Feinberg: Although
it’s now long out of print, Joshua Feinberg authored the first
Microsoft Small Business Server book EVER authored specifically for
the business needs of computer consulting business owners (Building Profitable
Solutions with Microsoft BackOffice Small Business Server 4.5, Microsoft Press).
Prior to this industry-first back in 1999, every book on the topic had focused
solely on the suite’s features… leaving its loyal reseller base stuck
scratching their heads on how to make a profitable business out of the platform.
Oh
and one more thing worth mentioning… Joshua Feinberg passed all of his MCSE
exams on the first attempt (and then some) with flying colors in 1997… back when there
were barely
28,000 MCSEs in the entire USA, long before the days of all those cram
guides.
Today, Joshua Feinberg devotes most of his time to the
business development challenges of small business computer consulting.
But he still fondly remembers the days of
troubleshooting blue-screens-of-death and corrupt DHCP scopes, manipulating
Registry keys, and resurrecting Microsoft Exchange Server Information Stores.
Besides all the field-tested, proven success stories displayed on
the main Web page, what other credibility does the author have?
The author Joshua Feinberg has a very strong reputation, high
profile, and loyal following in the small business IT industry. He’s been
written about or quoted in prestigious publications like USA Today, eWeek,
The Washington Times, NetworkWorld, CRN, VARBusiness,
Small Business Computing, U.S. SBA SCORE publications, TechRepublic,
American Express Business Platinum Ventures, and the AICPA Journal of
Accountancy. Joshua Feinberg has also been a featured panelist at a Ziff
Davis SMB eSeminar on Small Business Disaster Preparedness, side-by-side
with a top executive from Office Depot.
Besides starting out in the computer reseller business in 1989,
Joshua Feinberg has been getting paid to train other computer resellers and
computer consulting businesses since 1997, and has been a columnist for two
very high-profile Microsoft reseller programs, as well as Inc Magazine online,
Selling Windows NT Solutions Magazine, Windows NT Magazine, and Microsoft
Certified Professional Magazine. A few years back, Intel Corporation even
retained Joshua Feinberg as **THE** small business IT spokesperson for their Intel
Centrino Luminary program. (Yes, Intel actually sent a whole video crew out
to film Joshua Feinberg on location in West Palm Beach, Florida.)
