As
the owner of a computer dealer business, you need to wear a lot of hats
on any given day. This can include customer service, sales,
troubleshooting, optimization, and even accounting.
However none of the good stuff that allows you to grow
your company can even begin to happen if you don't have a solid
marketing plan in place.
In this article, we'll look at 5 simple marketing
strategies that you can put in place to take your computer dealer
business to the next level.
1. Focus Your Marketing Activities On Businesses, As
Opposed To End Consumers. If you do a great job, residential or home
users might buy one or two computers from your business every three or
four years. The owner of a small business however may wind up needing
literally dozens of computers and accompanying service from your
business on a regular business. This dramatic difference in lifetime
client value makes it much easier to justify investing properly in
client acquisition.
2. Reach Decision Makers Earlier on in the Buying
Process. Many computer dealers bang their heads against the wall
trying to profitably advertise in the phone book, or coupon packs, or
online. The trouble is… when a prospect finds you that way, they’re
in contact with 5-10 competitors. Reactive advertising forces your
profit margins into a comprising position, almost like a commodity
broker. You can however sidestep this all together by marketing
proactively to more value-conscious, less price-sensitive prospects.
3. Use Relationship-Oriented Marketing to Reach More
Value-Conscious, Less Price-Sensitive Prospects. For smart computer
dealers, this more proactive approach should include getting involved in
a few business-to-business (B2B) related organizations, exhibiting at
local B2B trade shows, giving short talks to members of local B2B
organizations, holding your own seminars, and networking with other B2B
trusted business advisors.
4. Speak Their Language and Solve Their Problems.
Rather than following the herd of computer dealers that clutter up their
marketing with logos and products, focus your marketing on big problems
that you know your prospects are facing. Think along the lines of “How
to Protect Your Computers from the Bad Guys”. “7 Simple Ways to Get
the SPAM Out of Your Inbox”. “How to Find a Good Computer Dealer”.
Not sure what problems are on the mind of your prospects? Survey them.
5. Prove You Know Your Stuff. Most of what you
say in your marketing materials will be viewed with skepticism. However
you can turn the skeptics into believers by including brief,
results-oriented client testimonials in your marketing materials.
In this short article on computer dealer marketing
strategies, we looked at 5 simple marketing strategies that you can put
in place to take your business to the next level. To learn more about
how you can get the best, steady, high-paying clients in your area onto
your company’s client list, go sign-up now for the free Sample Tips
and Excerpts below from the Computer Consulting Kit Home Study Course.
Sample Tips and
Excerpts
One of the best ways for you to experience the sheer
time-savings and revenue-generating power of the Computer Consulting Kit
Home Study Course is for you to experience it yourself.
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sample tips and excerpts, of the easy-to-customize document templates,
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