Become
an IT Consultant by Partnering with Accounting Firms
Do
you want to become an IT consultant?
Then you may want to partner up with other trusted
business advisers to help build a strong business and get great clients.
Many consultants neglect to seize the opportunity to work with other
trusted business advisers in their community like accountants, attorneys
and non-competing technology providers. These consultants fail to enjoy
the many benefits that come from establishing relationships with others
that provide high-end professional level services to business owners…
and that already have established relationships and a foot in the door
with the exact same kinds of prospective client small business owners
that you’re trying to reach out to.
The following 3 tips can help you become an IT
consultant by leveraging partnerships with accounting firms in your
area.
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Partner with Accountants as Trusted Business
Advisors. You can certainly use your accountant partners as a
source for great, highly-qualified reference accounts; but you also
even may be able to develop a formal revenue-sharing arrangement
where your accountant would have a financial interest in connecting
you with his/her existing clients. You can provide incentive through
one or more of the following methods: a finder’s fee; a referral
fee; subcontracting you out; bartering services. If you want to be
less formal about incentives, you can also offer items such as gift
baskets, sporting events tickets or a lunch or dinner. No matter
which option you choose, make sure to work these ideas into your IT
marketing budget as you look to become an IT consultant.
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Find Out if Your Accountant’s Clients Need Your
Services. Ask if your accountant gets regular requests from
clients for IT-related help … and how he/she handles them. If your
accountant says, “We really don’t have anywhere to send our
clients,” then this statement is your cue, and you need to propose
a marketing partnership or joint venture that makes sense. Part of
becoming an IT consultant is developing real relationships with
trusted business advisors and proposing activities that can help
both of you and your clients, such as educational seminars. Find a
time of year that works for both of you and start to plan ways to
cross-pollinate your clients by co-sponsoring events so you can both
benefit from your relationship.
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Know How Joint Educational Seminars Work. A
joint educational seminar is an event that is sponsored by both you
and a trusted business advisor. Some suggested seminar topics are
ways businesses can better use their accounting systems or how
businesses can better protect their accounting systems by putting
efficient controls in place. On the business side, the accountant
can talk about the accounting issues, and you can represent the IT
side and talk about technology issues. Your main goal is to plant
the seeds about computer-related issues in the minds of your trusted
business advisors’ clients as you become an IT consultant, so you
can build your list of potential clients. You need the personal
referrals that can come from working with accountants and other
trusted business advisors to help get a solid roster of
highly-qualified prospects, customers and clients.
In this short article we discussed 3 tips to help you
build partnerships with accounting firms and other trusted business
advisers. To learn more about how to become an IT consultant and get
great, steady, high-paying clients, go sign-up now for the free
Sample Tips and Excerpts below
from the Computer Consulting Kit Home Study Course.
Sample Tips and
Excerpts
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