Become a Software Reseller that's More Than Just a Box-Pusher

Do you want to become a software reseller for small businesses? If so, you need to know how to do it without coming off as a box-pusher or commodity-broker.

 

Many that decide software reselling will be a part of the services they provide to small businesses make the major mistake of focusing on the products they sell in their marketing materials. The truth is, if you do this, you will become just a commodity to your small business clients. And you’ll just attract customers looking for dirt-cheap prices and not real solutions to their technology woes.

 

Your best bet if you want to become a software reseller for small businesses and make an actual profit is to make sure your marketing materials, and your business as a whole, are focused on sophisticated solutions and not just the software you sell. The best small business prospects and clients will usually want you to be an insurance policy for their technology assets. This means you need to provide long-term services, not just short-term fixes and software solutions to your clients.

 

The following 3 tips can help you become a software reseller that's actually profitable.

1. Play Up the Value of Your Consulting Services. To build real client relationships with steady service revenue, make sure small business owners have a way to get a one-stop IT support solution for your company . Simple software sales will not accomplish this goal. Even if you want to make software reselling a part of your business plan, you need to play up the value of your consulting services and make sure you are focusing on important issues like data protection and security when selling software.

2. Help Clients Secure and Protect their Data. If you want to become a software reseller for small businesses, be sure to weave security and data protection bullet-points into your sales presentations. You may find that some of your prospects are using peer-to-peer networks. This just isn’t going to fly if you’re going to build a dependable, secure, reliable solution for your clients. Educate prospects on the inherent peer-to-peer limitations like share-level access control, lack of granular access levels, and no meaningful audit trail.

3. Stop Using Software Reselling as Your Loss-Leader. If you want to profitably become a software reseller, focus on selling fully-integrated IT solutions and not just being a software reseller. Remember, you only have one chance to make a positive, professional first impression on your new prospects. If your prospects perceive your company to be nothing more than glorified box-pushers, it's pretty tough to overcome that limiting perception. Rather that using software reselling as your loss-leader, consider focusing your marketing activities on the problems you solve for clients as a software solution provider

 

In this article, we discussed 3 tips to help you become a software reseller without becoming just a product-pusher or commodity-broker. To learn more about how you can attract great, steady, high-paying clients as you look to become a software reseller, go sign-up now for the free Sample Tips and Excerpts below from the Computer Consulting Kit Home Study Course.

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